The (Red) Manifesto

Bono is starting something new to aid in relieving world poverty, AIDS, and other devastating diseases AND to empower the poor. Check it out at Join Red. Read the blog here. We live in a consumeristic society, so when you decide where to buy and what products to purchase, consider those companies that are joining together to fight world povert and disease! Make your dollars count and be a part of the solution to end horrible atrocities in our world! Peace!

A stated on the (Red) Blog:

"(RED) was created by Bono and Bobby Shriver, Chairman of DATA, to raise awareness and money for The Global Fund by teaming up with the world's most iconic brands to produce (PRODUCT) RED-branded products. A percentage of each (PRODUCT) RED product sold is given to The Global Fund. The money helps women and children with HIV/AIDS in Africa."